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The 2009 Weet-Bix Kids TRY-athlon Series

Release date: 23 January 2009

"The MBF Foundation has once again thrown its support behind the Weet-Bix Kids TRY-athlon series as part of our commitment to encourage young Australians to have a healthy start to life. With unhealthy habits and lifestyle choices linked to more than half of all health problems, this series is a fun way to help kids learn the benefits of exercise and keeping active - lessons they can take with them throughout life" said Dr Christine Bennett, MBF Foundation Steering Committee Chair, and Chief Medical Officer for Bupa Australia.

As the largest children's multi-sport event in the world, the 2009 Weet-Bix Kids TRY-athlon is fun and challenging with variable distances of swimming, cycling and running geared to children aged 7-15 of all abilities. No placings or times are recorded and everyone who enters gets a medal . The TRY-athlon series is a great way to inspire kids to get active in a friendly and encouraging environment where the emphasis is on enjoying exercise. The event motto is ‘Every Kid is a Champion'. Getting kids into the habit of daily exercise and activity is important to help combat issues like obesity later in life.

More than 15,000 kids are expected to again take part in the Weetbix Kids TRY-athlon, with the series to be held at seven cities and major regional locations from February to April 2009. Registration is now open for the national series which will see children aged between seven and 15 swim, ride and run their way around spectacular courses across the country. To register please go to www.weetbix.com.au

In partnership with the MBF Foundation and Sanitarium, the 2009 Weet-Bix Kids TRY-athlon series helps to inspire children to get off the couch and get active in a friendly and supportive environment where the emphasis is on enjoying the experience rather than competition.

For more information on the 2009 Weet-Bix Kids TRY-athlon go to: www.weetbix.com.au

2009 Weet-Bix Kids TRY-athlon Series Event Details

Event Date

Venue

Registration Closes

1 st February 2009

Olympic Park, Sydney

Tuesday 13 January 2009

8 th February 2009

Langley Park, East Perth

Tuesday 13 January 2009

15 th February 2009

Midcourse Reserve, West Lakes (Adelaide)

Tuesday 27 January 2009

22 nd February 2009

Catani Gardens, St Kilda (Melbourne)

Tuesday 27 January 2009

15 th March 2009

Eastern Beach, Geelong

Tuesday 24 February 2009

22 nd March 2009

Australian Institute of Sport, Bruce (Canberra)

Tuesday 3 March 2009

5 th April 2009

South Bank Parklands, Brisbane

Tuesday 17 March 2009

About the MBF Foundation

The MBF Foundation was established by MBF Australia in 2005 as a charitable organisation to support partnerships and activities in important health research, health education and programs to help build a healthier Australian community. Focusing on promoting wellness and preventing obesity, healthy ageing and keeping healthcare affordable the Foundation to date has received around 500 high quality proposals and funded over 30 projects nationally. We are partnered with leading researchers, academic institutions and community groups. For more information, please visit the  MBF Foundation or email  foundation@mbf.com.au

*Bupa Australia cares for its customers under the brands MBF, HBA, Mutual Community and ClearView.

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